Warren Berger  
author & journalist

Article on Warren Berger and Glimmer, plus video about what small businesses can learn from designers.

"... Berger’s book has a relevance not only for people with an interest in design, but for anybody interested in rigorous, analytical thinking and problem-solving."

"The book suggests that innovation in design isn't just about creating things — it's about creating experiences."

CNN recently spoke to Warren Berger about design, technology and Bruce Mau, a designer he collaborated with to write the book. The interview follows.

"Berger's fascinating book looks at how design, the mental process of solving a specific problem, can be applied to all aspects of our life - and how the potential to be governed by good design is inside all of us, providing we are willing, as design guru Bruce Mau puts it, to 'keep moving away from what you know.'"

In his new book, Glimmer, journalist Warren Berger tries to explain to the uninitiated what designers have been saying for years: that good design really can change the world.... (more)

"... From his research and interviews with creative thinkers, Warren Berger presents their intriguing projects and establishes ten principles that readers can use to spark "the glimmer of possibility and potential... of an innovative idea or a life-changing plan...."

Article by Warren Berger.

Warren Berger, shares the principles of design that can improve the way we think, work, and live. His book Glimmer: How You Can Transform Your Life, and Maybe Even the World shows how we can all apply the skills designers use to solve problems and spur innovation.

In this engaging work of non-fiction, American journalist and author Warren Berger attempts to describe a broader and more creative way of thinking about doing business, living and relationships.

He does this through "design thinking," which he calls a process of evaluating, researching and problem solving.

Berger highlights many innovative designers and projects, but the central figure in the book is Canadian design guru Bruce Mau.

Berger seems to want to do for design what Wired magazine editor Chris Anderson (author of The Long Tail and Free) has done for the Internet....  (more)

A 45-minute discussion about how to incorporate design into our daily lives, with Warren Berger and designer Alexander Isley.

Designing celebrities/Brad Pitt and others

"Warren Berger challenges readers to move beyond the correlation between design and style to associate design with problem solving.... Complete with endnotes, a “glimmer” glossary, and bibliography, Berger’s innovative treatise is a welcome addition to design and social-issues collections...."

Radio interview with Palm Springs radio station KNEWS.