Warren Berger’s Books

Below is the list of books I’ve written or co-written. If you’re interested in my recommended list of innovation, creativity, and critical-thinking books by other writers,  click here.   —Warren

10th Anniversary edition A MORE BEAUTIFUL QUESTION

A MORE BEAUTIFUL QUESTION: The Power of Inquiry to Spark Breakthrough Ideas (10th anniversary edition, Bloomsbury, 2024; first published in 2014 )

My bestselling book A More Beautiful Question is an in-depth exploration of why questioning is so powerful. And why people who question well are often highly creative, successful, and influential. In the book, I look at the reasons why we start off as great natural questioners when we’re kids—but tend to lose this skill as we mature. The book considers and explains some of the ways we can become better questioners throughout our lives. It also looks at how we can use questioning in business, our careers, and as a means of bringing about change in the world around us.

Years after launching this book, it continues to sell in print, audiobook, and ebook formats around the world, helping me fulfill my own beautiful question: “How might I share the power of questioning with as many people as possible?”

For more on A More Beautiful Question, see the dedicated page on this site or visit the robust 10-year-old AMBQ blog.

Amazon  •  Barnes & Noble  •  BookShop


THE BOOK OF BEAUTIFUL QUESTIONS: The Powerful Questions That Will Help You Decide, Create, Connect, and Lead (Bloomsbury, 2018)

As I’ve been traveling around speaking about questioning and innovation the past decade, it became clear that after learning about beautiful questions, people now wanted more specific info on questioning for particular situations they face in their jobs and personal life. So, I did even more research and interviews to figure out where questioning can be particularly useful, and then wrote The Book of Beautiful Questions: The Powerful Questions That Will Help You Decide, Create, Connect, and Lead.

Three years in the making, this book is packed with hundreds of actionable questions that will help you succeed in these challenging times, along with examples of how to use the questions.

For more on The Book of Beautiful Questions, see the dedicated page on this site or visit the AMoreBeautifulQuestion.com blog.

Amazon  •  Barnes & Noble  •  BookShop

BEAUTIFUL QUESTIONS IN THE CLASSROOM: Transforming Classrooms Into Cultures of Curiosity and Inquiry (Corwin, 2020)

Since publishing A More Beautiful Question in 2014, I’ve been preaching about the importance of questioning in school districts all over the world. I left every school I visited feeling encouraged, inspired, and a little more hopeful about the future. So when an editor at Corwin Press asked if I wanted to adapt A More Beautiful Question for educators, I jumped at the chance. The result is this book, which is intended to be inspirational, as it rallies educators around a mission of transforming classrooms into cultures of curiosity and inquiry. But it is also meant to be highly practical, filled with real-world examples and case studies that illustrate simple, proven ways to bring more questioning into classrooms. My thanks to all the people in the educational world who took the time to share their expertise and energy on this important topic with me.

To buy Beautiful Questions in the Classroom, visit the book’s page at Corwin Press.

CAD Monkeys, Dinosaur Babies, and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation (Penguin Press, 2010)

After years of writing articles about creativity in advertising and popular culture, I wrote this book because I wanted to answer, for myself at least, the fundamental question, “What is design?” It’s a big question and one that gets asked a lot, by designers and non-designers alike. Design is a fascinating subject in that everybody’s interested in it, but very few have a clear understanding of what it is and how it works. The book endeavors to demystify design a bit, without oversimplifying it—taking some of the best thinking and principles of the world’s top designers and trying to make that accessible to the rest of us. (Originally published as Glimmer: How Design Can Transform Business, Your Life, and Maybe Even the World [Penguin Press/Random House, 2009])

Curious about the design thinkers I interviewed and featured in this book? See the full list here.

Barnes & Noble  •  Amazon  •  BookShop

SIMPLE: Conquering the Crisis of Complexity (Hachette, 2013)

I co-wrote this book with authors Alan Siegel and Irene Etzkorn, two “simplicity warriors” known for heading up the renowned consulting firm Siegel & Gale (they now run a new company, Siegelvision). The book explains why complexity is overtaking business, government, and our daily lives—and offers commonsense strategies for simplifying just about anything.

Barnes & Noble  •  Amazon  •  IndieBound

UPRISING: How to Build a Brand—and Change the World—By Sparking Cultural Movements (McGraw-Hill, 2012)

The entrepreneur Scott Goodson, founder of the global ad agency StrawberryFrog, asked me to help him write this book based on a powerful concept: that marketers can achieve greater success if they’re able to launch popular “movements” behind their brands. Scott’s company has repeatedly demonstrated that this works, and the book also shows how Apple and other world-class brands have managed to build movements that turn consumers into “true believers.”

Barnes & Noble  •  Amazon  •  IndieBound

MAKE YOUR MARK: The Creative’s Guide to Building a Business with Impact (The 99U Book Series; 2014)

Got an idea that could change the world? This practical handbook, from the folks at 99U/Behance, shows you how to think and act like an entrepreneur. I contributed the essay entitled, “Asking the Right Questions.” Some other contributors: Warby Parker’s Neil Blumenthal, Seth Godin, Sebastian Thrun, Tim O’Reilly, Keith Yamashita, and more.

Barnes & Noble  •  Amazon  •  IndieBound

IMAGINE DESIGN CREATE: How Designers, Architects, and Engineers Are Changing Our World (Melcher Media, 2011)

I worked on this book with editor Tom Wujec of Autodesk, the design software company. The book explores some of the ways design is changing the world we live in—and looks at the dramatic impact technology is having on the design process. Full of great stories of the power of design to solve problems and create new possibilities.

Barnes & Noble  •  Amazon  •  IndieBound

NEXTVILLE: Amazing Places to Live Your Life  (Grand Central, 2009)

When I was approached to help Barbara Corcoran write a book, I was immediately intrigued: Corcoran is a legend in my hometown of New York City, a self-made woman who rose to the pinnacle of the real estate industry (and who subsequently gained greater fame from her role on TV’s “Shark Tank”). As I discovered when I met her, she’s also a funny, larger-than-life character. Our assignment with this book was to address the restless spirit of today’s Baby Boomers by trying to help them answer the following: What are you going to do with the rest of your life? Where do you want to live out that next great “second act” of life—and when you get to that special place, what will you do there? We tapped into Barbara’s vast experience in real estate to suggest great places, and I interviewed lots of Boomers who’ve moved to fascinating places to pursue their dreams. This is a new kind of retirement book for a generation that is redefining the whole notion of “retirement.”

Barnes & Noble  •  Amazon  •  IndieBound 

HOOPLA (Powerhouse Books, 2007)

Soon as you touch this book—and feel its sandpaper dustjacket—you’ll know you’re dealing with something unusual. I worked on it with Crispin Porter + Bogsuky, a gang of crazy guys from Miami who went on to become one of the most successful ad agencies of the last 20 years. CP+B took on big tobacco with their infamous “Truth” anti-smoking campaign, they launched the Mini car craze in America, they injected weirdness into stodgy Burger King by creating that creepy “King” guy in the mask—the book deconstructs all of these efforts. I also try to explain how and why this off-the-wall agency came to represent the end of advertising as we once knew it.

Barnes & Noble  •  Amazon  •  IndieBound

NO OPPORTUNITY WASTED: Creating a List for Life (Rodale Press, 2004)

This all started when I was assigned by The New York Times to interview Phil Keoghan, the host of the then-new reality TV show called The Amazing Race. I’m usually not a big fan of reality shows, but I was impressed with Keoghan—when it comes to daredevil adventurers, he’s the real deal. And more importantly, he has a great philosophy on life: Phil has always believed that people should stop and figure out exactly what kinds of adventures or experiences would be most meaningful to them—and then set about doing those things. (Sounds simple, but very few people actually do this). About a year after the Times article ran, Phil came back to me and asked if I could help him articulate his philosophy and develop strategies to help people live what he calls the “NOW” life. No Opportunity Wasted guides the reader step-by-step on how to seek out great experiences and actually get them done.

Barnes & Noble  •  Amazon  •  IndieBound

ADVERTISING TODAY (Phaidon Press, 2004)

This was my first book, and it remains one of my favorites. I was asked by the classy art-book publisher Phaidon to create an art book all about advertising. It was a perfect assignment for me, because I’d spent years writing about the creative side of advertising. While most advertising is mindless junk, the very best ads can be clever, insightful, hilarious, and even elegant. I filled this book with those kinds of ads (400 of them!) and analyzed what makes a great ad, how those ads get made, and the effects of ads on the culture. The book was cited as one of “the best books of the year” by Barnes & Noble, while Esquire magazine called it “remarkable,” and the Independent of London named it one of “the 50 all-time best books on the subject of media.” By the way, that striking cover (and the whole book) was designed by the renowned Pentagram design firm.

Barnes & Noble  •  Amazon  •  IndieBound